Community Lead

If you have/are…

• Highly social media savvy, and up-to-date on the trends, and best practices across the different platforms (i.e. Instagram, Facebook, Tiktok, Twitter, Youtube)
• An in-depth understanding of relevant social media metrics (i.e. engagement rate, CTR, etc)
• Media relations and public relations know-how
• An existing network of media, public relations, and activation agencies
• Exceptional organized planning and project management skills
• Exceptional communication skills, including presentation, negotiation, and relationship building
• Creative and can naturally churn fresh and engaging ideas
• Customer-centric and highly empathetic
• Passionate about building communities
• A high sense of accountability and initiative
• Hungry for learning
• Entrepreneurial, resourceful, not hesitant to get hands dirty, and someone who shines in a start-up environment, rather than the typical corporate structure
• At least 3-year work experience involving social media, influencer marketing, PR & media relations, community building, and brand activations

…we think you’d be a great candidate for this role.

You can expect to be accountable for the following:

• Ambassador Community: Building and executing ambassador community plans catered to customers, involving online to offline channels (i.e. social media, email flows, events/activations, PR kits, etc), from recruitment of these ambassadors, up to sustaining solid camaraderie within the ambassador group.
• Influencer Marketing: Building and executing an influencer plan for our 3 brands, which should augment the reach and bigness of our brand campaigns
• PR/Media, Activations: Help strengthen brand equity by strategizing how to maximize PR, media relations, and offline opportunities, to propagate the brand campaign message
• Strong collaboration with Brand Managers on the overall strategy, and with Creatives in brainstorming and translating ideas to actual execution.
• Responding to social media reactions to keep customers engaged
• Seek out the right data/customer/ambassador feedback and identify trends or patterns, transforming insights into strategies and action points
• Set right metrics to track success, and analyze performance
• Work with stakeholders to gain buy-in and commitment

Work setup and expectations

• Remote work, in-office or in-person meetings as necessary (average 2-3 times a month). Offices are in Sucat, Paranaque and near Eastwood, Libis QC
• Flexi-time – work when you want, where you want as long as you drive results and you are responsive to messages M-F 9am-6pm
• Output-based but expected to attend all required meetings (within 9-6pm)
• Fully funded additional trainings, seminars, and courses